Monday, March 10, 2014

The Journals of Mama Mae & LeeLee

I just came across this in the process of cleaning up & backing up some files and can't believe I didn't post it before now. The Journals of Mama Mae & LeeLee was a project I worked with Bento Box Interactive on two years ago. It's an interactive music/journal/game app by Alicia Keys and BBI, revolving around a little girl named LeeLee and her connection to her Grandmother and music. It's such a beautiful concept, and a personal project for Alicia Keys (of whom LeeLee is a reflection).
It was an honor for me to be able to contribute and end up having some of my designs a part of the final product.
Here were some of the many rough logo concepts:

And ultimately the final, still used today.

The yellow oriole bird character is a big part of the story and because it was to be used in the logo I was able to submit some character designs for her.

Alicia Keys ended up liking one of my designs and it was chosen to be used as the final.
Here was an early color version but it was too dark and masculine:
And the cute final version!

Here were also some visual/branding concepts for the inner journal pages and animation.

And that's it!

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